Jena lifestyles still need support

You will search in vain for the tap, sweet tooth, bed hopper and shopping guinea pig in zoology treatises. They are at home wherever there are people. The tap can be found in restaurants, as can the sweet tooth, which also sneaks around in delicatessens and grocery stores. The bed hopper's habitat is mainly in hotels, while shopping guineas usually appear in large groups in pedestrian zones and shopping centers. All four are species that are still under threat despite the easing coronavirus situation.

Gastronomy, retail, service providers, culture, the event industry and the hotel sector are struggling with coronavirus-related losses in turnover and footfall, which are causing uncertainty for the future of many Jena businesses.

Stakeholders in the city, first and foremost the city center initiative, joined forces in October 2020 to counteract the economic uncertainty and save the endangered ways of life in Jena. Today, as part of this campaign, we are launching a final poster campaign in which four different motifs, thanks to the support of Ströer Media, are calling for the rescue of endangered species on over 100 large billboards in the city:

Save the Shoppinguin: finally visit your favorite stores again!
Save the sweet tooth: Go feast again!
Save the tap: Go for a fizzy drink again!
Save the bed-hopper: Give your friends a night in Jena!

Together we achieve good things and prevent bad things. That's the whole secret. We firmly believe that we will achieve our long-term goal - the survival of all the dazzling ways of life that populate this city and that make life in this city so worth living. Every single one of us can play a part. Let's get on with it.

Mayor Christian Gerlitz says: "Filling Jena's city center with life again is now a top priority after months of the pandemic. With our package of measures for an attractive city centre, we have laid the foundation for further support for retailers, restaurants and event organizers. The Endangered Species campaign is an important part of this in order to reach the people who should ultimately benefit from the numerous offers in the city center."

"It is particularly the small stores, pubs and restaurants, cultural and leisure facilities that make up Jena's diversity and contribute to a high local quality of life. An attractive city center is an important location factor, and we will continue to actively support its development in the future," says Wilfried Röpke, Managing Director of Wirtschaftsförderungsgesellschaft Jena mbH (JenaWirtschaft).

"Thanks to our outdoor advertising media, we are able to generate a wide reach and the greatest possible public awareness. That is why Ströer is supporting the initiative in Jena with what we are good at: Generating attention to make as many people as possible aware of the support for trade, commerce or gastronomy in the city," says Alexander Stotz, CEO Ströer Media Deutschland GmbH.

#ThreatenedLifestyles
#SaveJena

Further information at: http://www.innenstadt-jena.de and http://www.bedrohte-lebensarten.d e