Life in paradise
In order to market the city of Jena in a meaningful and successful way, JenaKultur has been working closely with javelin thrower and Olympic champion Thomas Röhler over the past few months.
Image video on the quality of life in Jena
The result is a short video, filmed by Robert Wölfer (Videobote), which shows the viewer the excellent quality of life in Jena in dynamic sequences and compact form.
Röhler's favorite places
The image video is a declaration of sympathy from world-class athlete Thomas Röhler to his home town of Jena. The camera accompanies him to his favorite places in and around the city: from the training ground to the SaaleHorizontale, from the botanical garden to the Napoleonstein, Wagnergasse, Kulturarena, city festivals and not to forget - the coffee at the market.
For me as a Jenens native, it is a matter close to my heart to promote Jena, to show the many attractive spots and to convey the spirit of the city to the outside world.
Strong city marketing
Strong city marketing has become an important task for cities in a time of ever-increasing competition between locations and, above all, places to live,
emphasizes Jena's Lord Mayor Dr. Thomas Nitzsche.
If Jena wants to meet the positive challenges of the future, we as a city must work together with local and regional partners from science and business to attract people who want to work and live here. We are delighted that Thomas Röhler is supporting us on this path.
Sports City Jena
Benjamin Koppe, Head of the Department of Finance, Security and Citizen Services, emphasizes Jena as a city of sport:
Jena offers excellent conditions for competitive sport. We are keeping our fingers crossed for Thomas for the 2019 World Championships in Athletics in Qatar and wish him every success!
Röhler as an ideal partner for city marketing
Carsten Müller, Deputy Plant Manager of JenaKultur, describes Thomas Röhler as an ideal partner for city marketing.
The fact that such a successful sportsman as Thomas Röhler is promoting the city is a huge plus for Jena from a location marketing perspective. With a strong joint presence on social media channels, we have achieved a wide reach in recent months and presented Jena as the liveable city that it is!
Also in the Lichtstadt magazine
The competitive athlete and committed Jena resident Thomas Röhler also has his say in the new Lichtstadt magazine. In ten short stories, he takes readers on a tour of the city center and surrounding area. On Visit Jena, visitors to the city can read Röhler's top 10 recommendations in the complete version.