MISSIONMEHRWEG launched in Thuringia
MISSIONMEHRWEG, the Thuringia-wide information campaign to switch from disposable to reusable packaging for food and drinks to go, was launched on June 1, 2022. The city of Jena and 14 other Thuringian municipalities are taking on this mission and helping to conserve resources and make our environment cleaner. The official campaign kick-off took place with coffee from reusable cups at Henner Sandwiches in Erfurt.
MISSIONMEHRWEG is aimed at restaurants, end consumers and local authorities. They are motivated to offer and use reusable tableware for serving and taking away food and drinks, thereby reducing packaging waste and costs. The campaign presents the topic of reusable packaging in an informative, visually clear and easy-to-understand way. The aim is to make it clear to people in Thuringia that resources must be protected and that each individual can make a contribution to this.
At the campaign launch on June 1 at Henner Sandwiches in Erfurt, the campaign material, consisting of campaign design, website, Instagram and Facebook presence, poster motif and information flyers, was presented. Anthea Swart from Zukunftsfähiges Thüringen e.V. and the creative team, consisting of ECODesign from Weimar and covermade from Erfurt, answered all questions about the campaign content in a relaxed atmosphere with representatives from local authorities, gastronomy and the press.
Fifteen municipalities of different sizes in Thuringia, such as Jena, Sömmerda and Stadtroda, are part of MISSIONMEHRWEG and will draw attention to the topic in the coming months by distributing information material to restaurants, advertising in the cityscape and on social media, among other things. All current information can be found on the campaign website www.missionmehrweg.de .
The background to the campaign is the amendment to the Packaging Act. From 01.01.2023, restaurateurs throughout Europe must offer reusable packaging in addition to disposable packaging (from five employees or 80 square meters of sales area). In compliance with hygiene regulations, it must also be possible to fill containers brought in by customers. As non-compliance with the new requirements can be interpreted as a competitive advantage, a violation of the new "reusable packaging law" is punishable by law. The campaign is therefore starting early and aims to achieve the widest possible reach by the end of the year.
MISSIONMEHRWEG is backed by the association Zukunftsfähiges Thüringen e.V. The association is a state-wide umbrella organization for sustainable development and sees itself as a working and action platform for the initiation and implementation of sustainability processes and corresponding participation opportunities.
Participating municipalities
Arnstadt, Bad Berka, Bad Blankenburg, Bad Köstritz, Erfurt, Gera, Jena, Mühlhausen, Saalfeld, Sömmerda, Stadtroda, Weimar, Nordhausen, Eisenach, Bad Tabarz
Media contact:
Anthea Swart
Sustainable Thuringia e.V.
Tel.: 017652377023